Social media and social media marketing are quite the buzz these days. My user groups and close business colleagues remind me how ‘hot’ this topic is.  Although social media can be the silver bullet for some, e-mail marketing is still quite viable for others.

Customers still want to hear from you

Your strongest (and most loyal customers) still want to have a personal interaction with you. E-mail allows a strong format for segmented content to your customers – reminding them of your products, services or news. 

Some prefer to have the message delivered to their in box

Undeniably, no one can underestimate the power of a third party sell through a strong social networking community – but believe it or not, some prefer to have targeted information sent to them routinely, if not daily through e-mail.

E-mail can be delivered based on opt-in parameters from your mail list (what, when and how content is delivered). That way, there is a win/win for both parties: customers get the content they want and you have a way to stay connected - intimately.

Social Media – some not getting it quite right

Overzealous fan pages, corporate pages with no viable links, as well as poor content will lead to a marginal social media experience – possibly eroding any chance that your company will get noticed – nonetheless virally promoted. 

In order for social media to be successful, there needs to be a strong integrated interactive marketing strategy.

Until a strong social media plan is place, continue some form of e-mail marketing to stay connected to your customers. 

Other exceptional thought leaders who agree: 

Social Media vs. Email: Which Is A Better Marketing And Communication Channel? By Robin Good, MasterNewMedia  

Social Media Marketing Vs. Email Marketing By John Chow Dot Com 

Is Email Marketing Endangered? By ExactTarget (White Paper Download) 

Best

Denice MacDonald