Fast and furious - that is how all users want to access AND consume content. QR codes are being used to make that possible.

What is it?

Quick Response code is a type of matrix barcode or two-dimensional code consisting of black modules arranged in a square pattern on a white background.

When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser.

Aligning and integrating lots of cross-channel initiatives:                  

Digital strategists like myself LOVE this new and evolving technology. The ability of QR codes to connect people with each other and to multimedia digital content is very useful for businesses and consumers alike. From locations, to hours to freebies, QR codes can engage all types of buyers readily and without distraction (less friction and more interaction).

Of crucial excitement is the ability to really integrate offline initiatives to measurable online actions. Consider adding QR codes to your print, name tags, event material, advertisements, door signs and more.

Want to create your own QR Code? Simply go to this website http://keremerkan.net/ where you can create any or all of the following code to:

• Browse to a website.

• Bookmark a website.

• Make a phone call.

• Send a short message.

• Send an e-mail.

• Create a vCard (v2.1 or v3.0) with coordinates to add a contact to your device.

• Create a meCard to add a contact to your device.

• Create a vCalendar event to add to your calendar.

• Create Google Maps URLs.

• Create Bing Maps URLs.

• Create raw geological coordinates.

• Create iTunes app and review URLs for iOS devices.

• Create market:// URLs for searching for publishers or packages on Market app for Android.

• Create Foursquare venue URLs.

• Create special youtube:// URLs for YouTube app on iOS.

• Obtain and encode the latest tweet of a Twitter user.

• Overlay a Twitter profile image over the code.

• Create a mobile URL to tweet on Twitter.

• Initiate a chat to a particular Blackberry PIN on Blackberry Messenger.

• Connect to a WIFI network on Android devices.

• Read plain or free formatted text on your device.

As you can see, the ideas are endless. Take advantage of this new technology now and make it a staple in your digital and offline marketing campaigns and initiatives!

Best,

Denice MacDonald

BTW: Here's the MacDonald Consulting Services QR Code: