Website Magazine has written a superb article on Rethinking Reputation Management - a practice that has not gone unnoticed by businesses both large and small.

Basically, Website Magazine defines Reputation Management as: a business and personal reputation that is measured by a consumers’ perception of the brand’s products and services.

Let’s face it, not all businesses can afford to invest in sophisticated online reputation management tools such as Marchex [which is a great tool by the way]. So what to do?

Website Magazine suggests that organizations do ‘Reputation Management in Reverse’ – basically identify the companies you are competing against by actively following, tracking and monitoring them. Moreover, the article emphasizes that you need to track new competitors and their followers, engaging that audience frequently and building your social network with one competitor’s downfall after the next [competitor social listening].

According to the Website Magazine: “whether you have brand equity and brand awareness or not, it has been proven time and again that knowing what customers and prospects are saying and feeling about your business is of importance — the same holds true for what is being said about the competition.” 

Read full article. 

About Website Magazine: Website Magazine is a ‘must-have’ resource.  Reason simply, Website Magazine is the one magazine to focus exclusively on the business of running a website: tips for successful websites, solutions for enhancing website traffic, the latest Internet industry trends and statistics, as well as news analysis on the Internet industry. Go here to subscribe.   

Best,

Denice MacDonald

[Graphic courtesy of: http://social-media.co.uk/]