I recently completed a new website that concentrated on inbound marketing and sophisticated lead generation. As part of the strategy, it was imperative to create relevant, enticing conversion pages.

In the past, most companies would do 'overkill' on these conversion pages - resulting in less conversion and more confusion about the company or product. Moreover, the content 'promise' delivered 'less than expected' and left the visitor disappointed. As we know, a disappointed visitor never comes back.

I recently received an email from Infusionsoft for a recently published white paper on marketing strategies for SMB's. The email was quite enticing and, with one click, landed me at this page - providing an exemplary example of a strategic conversion page:

Infusionsoft used 5 key elements to get me to opt in:

1. The logo or brand element is not overwhelming - just a reminder that this opt in is for Infusionsoft and/or available to click should I want to get to their home page.
   
2. The overarching message or 'grab statement' is Dream Big! Who doesn't want to dream big! Got me didn't it?
   
3. The item is FREE!
   
4. There are several easily scannable bullet points so that I get the gist of the offering.
   
5. There are only two opt in fields for me to get the goods!

About Infusionsoft

Infusionsoft is an all-in-one marketing automation software used by thousands of savvy small businesses to leverage personalized marketing automation to convert leads, grow sales and save time. Take a look at their product - I have been impressed with their content and would suggest a peak!

Enjoy!

Denice MacDonald