Marketers are under constant pressure to measure and demonstrate marketing’s ROI and impact on overall revenue. With compelling graphics and real-life examples of Marketo’s own metrics and tactics, the new Definitive Guide to Marketing Metrics and Analytics offers best practices and techniques for harnessing data to not only prove, but improve ROI.

This 70 page guide will teach you:

1. The right metrics for understanding and interpreting marketing results
2. Why measuring marketing programs is difficult, and how to do it correctly and efficiently
3. Revenue metrics that get the executives' attention and prove marketing ROI
4. The critical elements of a marketing dashboard
5. And much, much more!

Marketo requires some basic information for download - but well worth it!

Best,
Denice MacDonald

[Source: Marketo Website]