My favorite resource Website Magazine has posted a timely article in a recent publication: The New Content Experience - Driving awareness, providing entertainment and generating profit.
Strategic Web Content Kicks Brochureware Content to the Curb
This timely article indicates that ... "there is more content available on the Web than ever before, and it’s being delivered to consumers at blinding speeds. To make content stand out in a saturated market (and ensure that it ultimately influences sales and conversions), you will need to rethink content as an asset — then retool for the new content experience."
Great Example: White Papers and Thought Leadership
“Those seeking information on solutions, trends and technologies are the ideal audience for a content marketing strategy. Our question throughout is not just what kind of content to create but what format will resonate best. The answer, particularly for those in business-to-business industries, is white papers…”
The article goes on to discuss video and other rich media as part of the content mix.
Check out the article.
Subscribe to Website Magazine.
More on content strategy by MacDonald Consulting:
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Denice MacDonald
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