Hot off the press from The Wall Street Journal: Google said it is launching Google eBooks, its long-anticipated digital bookselling enterprise.

The Wall Street Journal commented that the venture, now rolling out across the Web with hundreds of thousands of popular titles for sale and millions more free, will compete for a slice of the digital books business, which is valued at close to $1 billion and is expected to grow in the comming years. 

Google eBooks, formerly called Google Editions, represents another opportunity for the Web giant to go toe-to-toe with two of its powerful rivals, Apple and Amazon and to open up a new stream of revenue outside of online advertising.

How to Find Free Books on Google Books

To begin your search for free eBooks, bookmark Google Books Advanced Book Search. If you have a specific book, author, or topic in mind, you can start at this search page and fine tune your potential results. You do not need to fill in every box on the search page.

More buzz and resources:

From USA Today: Google opens eBook store; competes with Amazon and Apple

From Eweek.com: Google eBook Service Launching to Challenge Amazon, Apple

From Suite101.com: How to Download Free eBooks from Google Books for an Amazon Kindle

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Denice MacDonald