Collective Buying Power: Groupon

July 15, 2010 09:00 by dmacdonald

Each day, Groupon features an unbeatable deal on the best stuff to do, see, eat, and buy in your city. By promising businesses a minimum number of customers, they get discounts you won't find anywhere else. They call the concept "collective buying power!" 

Thanks to Facebook, I’ve been introduced to Groupon in my city. All you need do is go to their site and sign up – you only need an e-mail address to browse but will have to fill out more detailed profile information to get the latest discount/coupon. You will have to provide a credit card to participate on a deal but will only be billed should the Groupon garner enough participants. 

How It Works

  1. Each day Groupon features something cool to do at an unbeatable price.
  2. You only get it if enough people join that day… so invite your friends! (Suffice how I found it virally via my Facebook friends)
  3. Check back the next day for another awesome Groupon or have e-mail alerts sent to you.

Lastly, if you refer a friend – you get $10. That’s it! If you want to learn more, check out the YouTube video above.

Best

Denice MacDonald


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