Jeremiah Owyang recently presented a slideshare at the Gilbane Content Management Conference on Your Corporate Website Can Be Relevant Again – a roadmap for the social corporate website.   

The highlight of this timely slideshare is simply: Be Deliberate! 

Jeremiah outlines a roadmap strategy that is simple, direct and to the point.

In summary:    

1.  Although a new and experimental medium, brands should plan a roadmap.

2.  The future of web experience will be based around people – not products.

3.  Take inventory of all corporate web assets and identify where they are in the framework. 

4.  Next, identify the desired state, and then build a plan against it. Start small and slow, and be sure to have a strategy.

5.  Don’t arbitrarily jump into the social marketing space without measureable KPI’s. Be deliberate in your actions.

A special thank you to Kristen Wright, Vice President, Provade for this shared learning. View Kristen’s Linked Profile or connect with her via Twitter.

Best,

Denice MacDonald