Because of its portability, mobile phones are now the personal connection to a rapidly transitioning digital world. 

Mobile technology has become ‘front and center’ relative to advertising, brand messaging and raw effectiveness in campaigns and initiatives. To get our arms around this growing technology, let’s review some of the features and great resources: 

Messaging (SMS, MMS) – often referred to as ‘short messaging’ is just what it is - short text messages to a recipients mobile phone.  Similar to text e-mails, SMS allows businesses to alert, inform or engage mobile users.  Text messaging is permission-granted and therefore is communication that mobile users want/expect. For more insight into SMS gateway/provider services, consult MobileCrunch.   

WAP (Web Sites, Search and Banner Ads) – also known as wireless application protocol is technology designed to format and filter content for use in mobile devices. Basically, WAP technology brings the Internet to mobile users.  Users can search, browse and access mobile web sites and view creative advertising. For great examples, view the Top Ten Mobile Websites for 2010. 

Downloadable Applications (Games, Video, Music) – mobile technology allows you to download all types of applications including games, video, music and podcasts.  Mobile technology now combines voice, data and entertainment into one device.

Check out this great web site for game downloads or Google/YouTube to access millions of videos.

More Resources:

Mobile Technology Weblog – convergence of gadgets, trends, communities and mobile services.

Mobile Magazine – covering news and reviews on the latest mobile technology.

TechWeb – mobile and wireless resources, white papers and articles.

MobileCrunch – a companion site to TechCrunch dedicated to Mobile Technology.

Best,

Denice MacDonald