When you mix Jeremiah Owyang, Charlene Li and Forbes – you know for sure that the dialogue on social media and social media marketing has definitely elevated to a fever-pitch.  

In a recent article posted at Forbes, Owyang was able to provide readers a summation of the Forbes CMO Summit recently held in Palm Beach.     

Basically, Owyang contends, the dialogue on social marketing has elevated:  

1. CMOs are on a holding pattern for growth
2. CMOs admitted they were losing power to the empowered consumer
3. Social media was on the lips of nearly everyone
4. Social media is difficult to measure--yet marketers know
   they must be there
5. Beyond monitoring, insight from the social sphere is untapped 

READ THE FULL ARTICLE: 

Behind Closed Doors: What's On The Mind Of Chief Marketing Officers?   

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[Article and Photo Credit: Jeremiah Owyang, a Web strategist, is partner, Customer Strategy, at Altimeter Group]

Best

Denice MacDonald