According to AMR Research -- web content management isn’t just about building and managing a web site anymore. It’s about engaging customers and collaborating more efficiently with partners.
To prove this point, AMR Research recently released a white paper: “Evolved Web Strategies, Part 1: The Web as a Vital Artery for Strategy and Growth”.
The piece, written by Jim Murphy of AMR, states that organizations will need to examine four streams of change when devising a web strategy and choosing technology providers: strategic, pervasive, engaging, and responsive.
Download: AMRResearchWCMReview.pdf (191.64 kb)
[Credits: White paper obtained from Sitecore Web Insites Free Subscription Service / October and November 2009 Issue]
The first leg of the 4 part series concentrates on ‘strategy’ and highlights and ranks top CMS providers representing various degrees of functionality and programming platforms:
- Fatwire
- Oracle
- Interwoven
- Vignette
- Sitecore
- SDL Tridion
- Ektron
- EMC
- IBM
- Microsoft
Upcoming
AMR intends to provide a follow-up white paper wherein they will look at the pervasive web and the providers that will help companies meet impending challenges.
About AMR Research
AMR Research provides subscription advisory services and peer networking opportunities to supply chain, sustainability, and IT executives in the consumer products, life sciences, manufacturing, and retail sectors. They are the world’s leading independent research firm focused on the global supply chain and its supporting technologies.
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