RazorFish just released their latest report "Social Influence Marketing" - a 'must-read' for all brand marketers looking to forge Social Influence Marketing within their businesses.  

The essence of this 54-page report (clickable image at the right) can be summed up simply: 

"Being an active brand means accepting the fact that the days of formulating one big idea with multiple executions are behind us.  Being an active brand means that each day you interact with your consumers based on how they interact with you and with each other." 

To learn more about RazorFish, go to their web site or download their fact sheet. 

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Denice MacDonald