Wow, this is amazing. For the second year in a row, global news and business publication The Economist took the #1 spot on Adweek’s Top 10 list of consumer magazines with standout track records of advertising revenue and page performance.  

What’s fascinating about The Economist, an authoritative weekly newspaper focusing on international politics and business news and opinion, is how they’ve married their offline print with their online presence.

Offering both print and digital subscriptions, The Economist has nurtured their audience with audio and video, research tools, classifieds and jobs as well as world-wide content. 

Moreover, the organization uses ‘four free trial issues’ to bait print subscribers. If you don’t want to take the plunge into print subscriptions, the web site offers newsletters and topic alerts (RSS or e-mail).

For business professionals, the web site offers a unique knowledge center called “Economist Intelligence Unit” (EIU Online) that offers instant access to a collection of intelligence on 203 countries, eight industries and a range of management topics.

I would strongly recommend that you bookmark or subscribe to the free alerts or take advantage of the four free issues.

This is an amazing print resource and a substantiated business case for a well-developed web advertising presence.

Best

Denice MacDonald