Common Craft came out with another great explanatory YouTube video vignette – this time for Twitter. In plain English, Twitter is a free social networking and micro-blogging service that allows users to send and read other users' updates (otherwise known as tweets) in 140 characters or less. The key to Twitter is not about asking "what are you doing?" It’s more about “what would everyone like to know, discover or share.”  

It’s everywhere

Twitter has become so popular that social networks such as Facebook have developed applications to support Twitter. Once a Twitter status is written, the ‘tweet’ is posted on Facebook on the individual’s profile feed. I get a kick out of reading everyone’s tweets – especially post political events or during the holidays.   

Ready for business

There are a lot of blogs discussing the eventual monetizing of Twitter. In one respect, Twitter will have to do something to move from an application to a true business model – the ability to support future growth – without losing the fundamental free philosphy around its mantra 'free tweets'. Some have said that Twitter would be an awesome tool for recruiting – not only for potential ad revenue – but for the viral nature of user's referring. Based on the posts I've listed below, I would agree.

Let’s watch and see

I’ll be anxious to see how Twitter evolves and if I’ll be able to take the Twitter plunge like everyone else. I’ll keep you posted! In the meantime, get up to speed on Twitter through these great posts: 

Why Are Brands Unsuccessful in Twitter by Jeremiah Owyang  

Twitter Hiring Product Manager to Bring in the Revenue by TechCrunch  

Why Recruiters Should Use Twitter by Jessica Mehrer posted on Recruitingblogs.com

(Source: YouTube: Common Craft Twitter in Plain English)

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Denice MacDonald