Each year before the Super Bowl, hype builds around the multimillion-dollar U.S. television commercials set to air during the broadcast. 

However, this year, a slumping economy has dampened the excitement resulting in sponsors rethinking their strategies: Is the ad appropriate and does the spot have the right tone to resonate with viewers?

Although the Super Bowl is considered a big entertainment event for viewers regardless of the economic climate, viewers will see that advertisers will take a gentler, more lighthearted approach¹ relative to content and message.

Get’m here:  Pre-released ads and previews have been collected on the Just for Laughs web site and reveal inspired moments from eTrade and CareerBuilder, along with a Top 15 list of all-time funniest Super Bowl ads.

Vote now:  Also, stay connected and vote for your favorite ad at SpotBowl.com – America’s largest Super Bowl Advertising Poll. 

Past Super Bowl Ads:

• Top 10 Super Bowl Ads of All Time as reported by MSNBC
• Top 25 Super Bowl Ads of All Time as reported by Spike TV

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Sources

¹Advertisers Change Game Plans for Super Bowl as reported by NY Times

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Denice MacDonald