Clients were the driver for most of the blog content written in 2008 for MacDonald Consulting. The blogs ran the gamut from brand awareness, product review, transitioning web technology and metrics reporting. Because of their key ranking (and as evidenced by subscriber page views), the following "Top 5 Blogs" are a reflection of issues facing B2B and B2C marketers.
McDonalds Marketing Strategy - This blog elevated MacDonald Consulting Services to a top organic spot on Google. The purpose of the blog was to show clients how easy it is to elevate listings by concentrating on keywords that are both related and non-related relative to SEO efforts.
Creating iPhone Microsites - With iPhones flying off the shelf, online marketers and advertisers are working diligently to get portions of their web site to emulate via mobile technology. This particular blog focused on a short-term solution to 'right size' a web site for a B2B client.
Kindle: Amazon's Reading Device - Amazon's top selling reading device for e-books was the topic for a client seeking a hand-held device for leisure reading as well as periodicals. As a product review blog, the topic was the center of conversation with team members who were reluctant to use advanced technology.
Content is King! Evaluating Content Management Systems - This particular blog was used in numerous instances for clients moving from static to dynamic web sites. Inundated with numerous choices, clients were happy to learn that there was a process of evaluating the right content management system - one that meets their demands today but agile enough to manage long-term needs.
The Key to Great Tradeshow Exhibiting is Marketing - Although online marketing continues to take a large portion of marketing dollars, it's interesting that many clients still use tradeshows as a major marketing initiative for lead generation and overall visibility. I found that most clients had a fragmented approach to tradeshow exhibiting. This particular blog is a response to a client frustrated with tradeshow results and was looking for some insight on the effectiveness of an integrated online/offline tradeshow campaign.
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Denice MacDonald
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