Organic search optimization is wonderful - it helps visitors interested in your services find you through search engines by merely typing your name into their web browser or search bar. However, if your company name is "MacDonald", you get interesting visitors to your site.
So, to honor all those visitors looking for "McDonald's", I'm here to write a blog especially for you based on the top search string to my blog site: McDonald's Marketing Strategy.
McDonald's Brand Positioning and Messaging
One of the greatest attributes of McDonald's is its "everyday affordability" message that drives customers to McDonald's restaurants. Think of your children - they know McDonald's by the time they are two years old. Chanting "Mickey D's", you can't possibly drive by a 'golden arches' without having to stop.
Flanked by great integrated campaigns centered around such initiatives as the Olympics, the Kung Fu Panda film and fresh "I'm Lovin' it" ads, McDonald's continues to keep their marketing edge (and brand) ahead of the pack (its sales are three times that of No. 2 burger chain Burger King).
Ongoing Innovation and Knowing When to Make Changes
For McDonald's it will continue to be a year of innovation. According to CMO Mary Dillon: "We are the kind of business and brand that is never happy with yesterday. We are always looking to tomorrow and how do we get better?" This type of thinking and marketing philosophy has always kept the fast-food giant in the black.
By combining fundamentally sound operational practices with innovative marketing strategies, Ray Kroc (McDonald's originator) laid the foundation for McDonald's global success. Today, McDonald's values transcend borders and cultures. Each and every day, 47 million consumers worldwide visit McDonald's because they know and love the Golden Arches, Ronald McDonald and Big Mac sandwiches.
Keeping Up with McDonald's
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