Believe it or not, you may be a SuperTron – a technology enthusiast considered part of the early adopters phenomenon.   

In his book "Click: What Millions of People Are Doing Online and Why It Matters", author Bill Tancer emphasizes the critical role that SuperTrons play. Specifically, the author analyzes the new generation of consumerism in a way no other has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself in attracting and using SuperTrons as a defined segment to market to. 

Why does this all matter? 

The insight into the new media habits of an early adopter consumer will be valuable for media companies, tech firms and cable and satellite operations that want to reach this segment but also tap mainstream as well.   

An excellent example of a web site that resonates with early adopters is the recent launch of “Nat Geo” music service. National Geographic tapped the behavior that drives SuperTrons to ‘get the word out’ thereby pushing their web site to the mainstream.

Resources

Early Adopters - Defined

National Geographic Music Site

Buy Bill Tancer's Book