If you are looking for the technology to put your video on the web, the variety of choices can be staggering. That’s because as web video has flourished, so have the number of companies providing the tools to deliver video across the Internet. Large media companies and individual video bloggers can now choose from among multiple firms when looking for a web video product. Many of the technology providers are quite similar and anyone in the market for a web video platform should 'test the waters' and try out the ones that seem like the best fit.
Web video technology services can be divided into the following categories:
CONTENT MANAGEMENT: The process of ingesting content, moving it around, converting to different files and organizing video properly before it goes online.
PROGRAMMING AND PUBLISHING: The presentation of the video on the web site, including the player and the playlists.
DISTRIBUTION: Delivering the video across the web, to either the main site or to distribution channels and portals.
MONETIZATION: Making money off the video, by integrating advertising or offering video on a download or pay-per-view basis.
REPORTING: Providing analysis and reports on number of views, length of views and other similar data.
Check out these vendors and resources:
Dragonfly (world-class multi-media content delivery network)
Kickapps (great for online communities or any type of 'sharing' portal)
Maven (online video advertising)
Magnify (good for both b2c and b2b)
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