Google and Yahoo! - A Good Partnership

June 14, 2008 22:37 by dmacdonald

We've been sitting on the sidelines watching with wonder the latest Yahoo - Microsoft - Google triangle of events.  Finally, an outcome worth commentary. I agree with Venture capitalist Fred Wilson that Yahoo did the right thing by choosing Google over Microsoft as a partner. 

Wilson contends, "Yahoo! finally woke up and did what they should have done years ago, cede search monetization to Google who simply does it better and will always do this era of search better than anyone else. Now Yahoo! will do what it needs to do. Clean house, get lean, and get out of businesses it shouldn't be in. Focus on what it's good at. And start making money and growing again. They may need new leadership to do that. But selling this asset to Microsoft just because they had the wrong leadership and probably still have the wrong leadership is a mistake."

Google CEO Eric Schmidt couldn't be happier.  In a press statement he indicated: "This commercial agreement provides Yahoo with the opportunity to deliver more relevant ads to users and provide advertisers and publishers with better advertising technology to help them succeed in their own businesses. This agreement will preserve the competitive and dynamic online advertising space."

It will be interesting to see if Yahoo can redefine themselves in short order and do what they have to do to keep everyone happy - but partnering with Google will lessen the burden.  It will be interesting to watch and we certainly will learn a lot.  That's the best part about being the small guy on the sidelines.


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September 7. 2010 06:43