Online video is more than MySpace and ads – it’s a lot more.

With traditional television ads, there is very little social interaction or measurable engagement. With online video, however, you can easily optimize for social networks, blogs and widgets, and also take advantage of the ability for people to share and comment on the videos or otherwise spread them virally. Social media technologies enable you to dramatically stretch your advertising budget, as you're empowering your audience to help spread your message and your brand to their friends and networks. And thanks to the cost efficiency of online video, you can also create several versions of videos that appeal to a wide range of demographics.  

Here are a few guaranteed approaches using video within your marketing mix:

Recruiting:  Get others to acknowledge the organization and its great culture.

Product Launches:  Nothings better than a customer using your product and endorsing it.

Blogs: Get an authentic ‘take’ on any subject matter with social interaction and feedback.

Trade Shows: Customers love to see employees they work with but never get to really ‘face’.  Run a customer service video with an engaging theme.

Newsletters:  Up the ante on interaction by providing a couple of :15 second spots offering a personal take on the subject matter.

Web: Repurpose any or all of the above to your online web presence, banner ad, custom pages or e-mail communications.