I recently made a contribution to a non-profit web site and was amazed at what 'wasn't happening'. 

Non-profits today are struggling or vying for donation dollars - and the heat is on.  With the economy poised for recession, how do non-profits survive?  Bottomline, as marketers, we can guide charities 'do it right' by:

1. Teaching them to build a creative welcome communication stream - let donors know what's going on and how pledge dollars are helping the organization

2. Optimizing newsletters and track behavior - refine content or news items so that the donor is always 'engaged' post-donation

3. Build a few "proper" reminder emails that communicate and elevate the values of the organization - like anything else 'out of sight, out of mind' - stay connected and relevant

4. Lastly, (as a testament to my online experience), optimize or personalize registration forms and web pages for a better user experience

Great Non-profit web sites built for diverse users and givers:

http://www.nationalbreastcancer.org/ (simple, sleek design makes it easy for anyone to get immersed in the cause)

http://www.ywcaweekwithoutviolence.org/ (great design that communicates a strong message against violence)

http://www.unicef.org/sowc06/intro.html (great use of music and visuals to guide me through the story and charity needs)