Time for some agility.
This is a great ramp up of what changes are occurring in 2008 – specifically the author provides insight into how marketing and advertising agencies will need to be agile in responding to fast-paced change and the digital demands of their clients. Although this article is directed more purely to the ‘ad agency model’ – there’s a bit of credence for marketing communications as well.
Read Article
Currently rated 5.0 by 1 people
- Currently 5/5 Stars.
- 1
- 2
- 3
- 4
- 5