I’ll be off most of next week so I’m sending my weekly blog piece ahead.  I found the most incredible research paper on online advertising and emerging new media – link below.

Bottomline, information is the key hurdle to closing the gap relative to online advertising and emerging new media.

Of the hurdles mentioned within the brief, nearly 40% cited insufficient knowledge and 33% stated not having enough time to evaluate them. According to the study, Agencies did not score well in meeting advertiser information needs for "educating and exposing clients to new/emerging media".

Education is the opportunity as well as a great door opener to get other business – wrapped within the total marketing mix (for agencies: educate thru blog, agency white paper/case studies, boxed lunch seminar etc.).

Enjoy and Happy Thanksgiving.

Research Brief