BRAND STRATEGY
Your brand is more than a name - create the right voice and message for your organization - insure that your brand promise meets and exceeds your customer’s expectations – offline and online.

COMPETITIVE ANALYSIS
Knowledge about your competitors will provide you with the information necessary to make better decisions for your digital or branding strategy.

TARGETED DEMOGRAPHIC SEGMENTATION
Build a one-to-one relationship with your visitor by effectively segmenting your target audience.

WEB CONTENT STRATEGY
Define and create content that resonates with diverse audiences resulting in long-term relationships.

WEB BRANDING PROMOTIONS
Ensure that your online brand is consistent with your offline brand. Learn how to create it once, pay for it once, but use many ways.

WEB TECHNOLOGY PRODUCT REVIEW AND IMPLEMENTATION
Not all web sites are alike. From e-commerce solutions to content management systems, ensure that today’s technology works for you and is the right fit for your digital needs.

PROJECT/ACCOUNT MANAGEMENT
Steering multiple departments and overseeing large strategic projects requires a seasoned, integrated approach including meeting deadlines; insuring consistency across multiple disciplines or departments while staying within budget.

SEARCH ENGINE MARKETING
You cannot deliver your message to your intended audience online without them finding you first. Create the right plan for your organization.

SOCIAL MEDIA
Everyone's doing it - but do you have a plan that is integrated with all your marketing channels?

SPECIALTIES
Web branding, web marketing, web promotions, search engine marketing, content management systems, content strategy, integrated marketing strategies, e-commerce, project management, account management, social media, branding strategies, web product reviews

For more information on services or to receive a quote - contact dmacdonald@macdonaldconsultingservices.com.