About

Build a dynamic e-strategy that will excel your organization’s brand position resulting in sales or customer conversion.

Working in collaboration with team members or other stakeholders, MacDonald Consulting will build a dynamic strategy that will literally excel your organizations’  visibility, credibility and brand position resulting in sales or customer conversion. With over 15 years experience and an arsenal of web and marketing professionals, MacDonald Consulting provides the resources necessary to ensure any e-marketing or web site project success.

ROI of E-business Strategy 

Before formulating any type of online go-to-market e-business strategy, it is essential to understand the strengths, weaknesses and positioning of the organization from several points of view.   

  • From competitors to customers to client needs, e-business strategy leverages technology to solve business problems and insures that the technical strategy meets the demand of the end user. 

  • E-business strategy accounts for integration to both online and offline initiatives and is measured for success or ongoing refinement. 

Denice MacDonald, President

Denice has extensive experience in interactive and new business development – a unique combination that allows Denice to create e-business strategies and communications that effectively sell and communicate client messages. As an e-business strategist, Denice leverages creative online communication initiatives, e-branding,  search engine optimization, traffic-building, community-building, and ongoing analytics to enhance client’s brands and build their businesses.   

Her experience includes GE Healthcare, Thrivent, Plunkett Raysich Architects, Sterling Investment Partners, Johnson Controls and The Thomson Corporation.  Denice's work has created measurable results for clients that led to several major awards, including recognition in the Internet Advertising Competition, the Webbys and the International WebAwards.

 

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