Let’s face it folks, social analytics is a new frontier – not anything like the analytics and metrics tracking we’ve used for advertising, direct mail or other one-way channel marketing.   

However, in a recent and compelling white paper Social Marketing Analytics – A New Framework for Measuring Results in Social Media, Web Analytics Demystified and the Altimeter Group defined social marketing analytics in a way that all of us can understand:  

Want to Go Deeper on Social Media Measurement? 

Web Analytics Demystified and Altimeter Group each approach social media from unique perspectives 

 If you would like more detail on social media strategy or identifying the business objectives of your social initiatives, please contact Altimeter Group by emailing jeremiah@altimetergroup.com.  

Alternatively, if you’d like to learn more about measuring social media or applying the measurement framework to your business, please contact Web Analytics Demystified by emailing john.lovett@webanalyticsdemystified.com.

Best

Thanks to my colleague James Davidson for an incredible link to social media resources underwritten and posted by Colin Welch titled Making the Most of Social Media Marketing – Links.

The link provides access to all types of tips and guides, tools and analytics, trending tools, social tools and applications as well as twitter tools. The listing is comprehensive and spot-on.

Learn more now>>

Enjoy

Best,

Denice MacDonald