Social recruitment is the practice of leveraging social and professional networks, online and offline, to acquire talent -- and Jobvite is leading the way.

Jobvite, a native SaaS application built on Web 2.0 technologies. is a recruitment application built to involve all employees in the hiring process, leverage their social and professional networks, and manage all aspects of hiring in an easy to use platform that’s effortless to get up and running.

To learn more about Jobvite and what 115 human resources and recruiting professionals said about how they use social recruitment now and the changes they see ahead -- click here.

Report Highlights:

• What social networking sites are used now for recruiting
• What social networking methods recruiters plan to use more this year
• Percentage of hires companies get from employee referrals
• Spending on referral bonuses

This is a very impressive tool built by a very impressive company – Jobvite!

More Resources:

Wanna Job? How many friends do you have on Facebook? by Stephen Baker, BusinessWeek 

Beyond Job Boards: Targeting the Source by Joseph De Avila of the Wall Street Journal

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Denice MacDonald

Common Craft came out with another great explanatory YouTube video vignette – this time for Twitter. In plain English, Twitter is a free social networking and micro-blogging service that allows users to send and read other users' updates (otherwise known as tweets) in 140 characters or less. The key to Twitter is not about asking "what are you doing?" It’s more about “what would everyone like to know, discover or share.”  

It’s everywhere

Twitter has become so popular that social networks such as Facebook have developed applications to support Twitter. Once a Twitter status is written, the ‘tweet’ is posted on Facebook on the individual’s profile feed. I get a kick out of reading everyone’s tweets – especially post political events or during the holidays.   

Ready for business

There are a lot of blogs discussing the eventual monetizing of Twitter. In one respect, Twitter will have to do something to move from an application to a true business model – the ability to support future growth – without losing the fundamental free philosphy around its mantra 'free tweets'. Some have said that Twitter would be an awesome tool for recruiting – not only for potential ad revenue – but for the viral nature of user's referring. Based on the posts I've listed below, I would agree.

Let’s watch and see

I’ll be anxious to see how Twitter evolves and if I’ll be able to take the Twitter plunge like everyone else. I’ll keep you posted! In the meantime, get up to speed on Twitter through these great posts: 

Why Are Brands Unsuccessful in Twitter by Jeremiah Owyang  

Twitter Hiring Product Manager to Bring in the Revenue by TechCrunch  

Why Recruiters Should Use Twitter by Jessica Mehrer posted on Recruitingblogs.com

(Source: YouTube: Common Craft Twitter in Plain English)

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Denice MacDonald